Workouts & Fitness

Coordinating with clients of any gym/ fitness space, meant to built community so that it reflects in work and social platforms..

Challenge

Not every client I worked with, was creator or very comfortable with camera and knowing when to take difficult decisions like cancelling out.

Solution

My focus was making clients comfortable and patient through retakes - a community feels real on social only when people look natural on camera. With creators, the priority shifted to making content attractive and ad-ready, so it felt inspiring.